Why Video?

Your Customers Use It, When Will You?

Today, consumers have more buying power than ever before and are looking to connect. Due in large part to sites like YouTube and many media players’ capabilities to play video, more and more internet users are using video to obtain information. It’s time you provide them with the information you want them to have through internet video marketing.

It generally takes five exposures to an ad to get the same effect just one exposure to a video can have. And as an added perk, video viewers consume six times the content on a site and spend a significant more amount of time perusing your site. But the real payoff comes as a clearer, more entertaining message to consumers with proven results for your bottom line.

"...online video advertising reaches an audience that's easily targeted and difficult to reach via TV. Unlike TV, online video advertising delivers consumer interaction and engagement in a contextually relevant environment that's measurable."

Heidi Cohen, The ClickZ Network, June 2006

"[Online video ads] roughly tripled the increase for all these key brand metrics [brand awareness, ad awareness, message association, brand favorability, and purchase intent] compared to GIF/JPG display ads."

Dynamic Logic MarketNorms Study, Q2 2005